West Ham United have announced Athletes Elevated as the men’s first-team back-of-shirt partner for the 2026/27 season.
The company’s branding will appear on the back of the men’s match shirts during the new campaign.
However, the agreement extends beyond first-team exposure. Athletes Elevated will also support West Ham’s Academy and the West Ham United Foundation.
Supporters will receive priority access to the Athletes Elevated platform, which connects fans with products and experiences involving professional athletes.
West Ham confirmed the agreement through their official partnership announcement. The club described the collaboration as a first-of-its-kind arrangement within its commercial portfolio.
West Ham continue commercial rebuild
The deal represents the latest addition to West Ham’s sponsorship structure for the 2026/27 season.
BOYLE Sports will remain the club’s front-of-shirt sponsor, while Lilley Plummer Risks has expanded its agreement to become the official sleeve partner.
ReadWestHam previously examined how the BOYLE Sports extension provided West Ham with important commercial stability following relegation from the Premier League.
Athletes Elevated will also appear on Academy shirts, giving the partnership visibility across several levels of the club.
Its work with the Foundation adds a community element to an agreement which could otherwise have been viewed purely as another shirt sponsorship.
West Ham’s commercial strength remains important as the club prepares for a season in the Championship. Relegation will reduce several revenue streams, placing greater emphasis on sponsorship income and the size of the club’s supporter base.
The Athletes Elevated agreement gives West Ham another partner ahead of the new campaign while offering direct benefits to supporters, Academy players and the Foundation.
