The report claimed that Hammers boss David Moyes has come to a decision over his preferred striking target and wants to bring the 28-year-old Norweigan to London Stadium.
However, after Michail Antonio’s recent injury troubles left Moyes with just one fit senior centre-forward, it has been expected that the Irons manager would revisit his options in the January window.
West Ham could perceivably sign the Championship striker at a cut-price fee, with King’s Bournemouth deal expiring next summer.
West Ham fans know the striker’s prowess in front of goal all too well as, during his best goal-scoring season in 2016/17, the former Manchester United man put the Hammers to the sword with a hat-trick in a 3-2 defeat for the Londoners.
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With a market value of £11.7m according to Transfermarkt and with his contract near to its conclusion, the Hammers could well land a January bargain in King.
The player was keen to make a move in the summer, which may go some way to explaining his poor start to the new season.
Regardless of current form, at 28 and with a track record of scoring Premier League goals, Moyes would be crazy not to at least attempt to land the versatile and pacey Norwegian.