Serie A side Atalanta would be willing to accept an offer in the region of €50m for in-demand striker and West Ham target Duvan Zapata, according to La Gazzetta dello, cited by

The 28-year-old, who has plied his trade in Italy since 2013, has been in fine form for his current employers this season, which has attracted interest across Europe.

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Zapata has challenged Juventus’ Cristiano Ronaldo for the top scorer award in Italy this season, with the Hammers and fellow Premier League side Newcastle United just two teams interested in the Colombian’s services in the summer.

And according to reports, Atalanta would be happy to accept a deal totalling €50m, with the club preferring any potential buyers to pay a fee straight up.

It is unlikely West Ham would be able to pay €50m up front, so the Hammers could explore the possibility of offering a player in with a potential deal, with the likes of Lucas Perez and Javier Hernandez likely to leave the London Stadium in the summer.

All you need to know about Duvan Zapata...