West Ham appear to be back at square one in terms of finding a sponsor to buy their stadium naming rights.

According to the Daily Mail, telecoms giant Vodafone will announce today that they are pulling out of a £6m-a-year deal to buy the naming rights for the London Stadium.

This is the second naming rights deal to fall through after Indian automobile manufacturers Mahindra also pulled the plug on a similar deal to be the title sponsors of the London Stadium.

It remains unknown why Vodafone are backing out of the deal, but the recent HMRC tax probe which saw West Ham raided for their files and documents will likely head their list of reasons.

The club will still be actively seeking a buying for the title sponsorship of their new home which would provide a cash injection into the club which would undoubtedly go a long way to securing some high-priced transfer targets.