West Ham United are now “looking” to move for another forward in the upcoming January transfer window.

That is according to transfer insider Dean Jones, who has informed GIVEMESPORT of his understanding surrounding the club’s approach to the winter market.

The insider claims he has been “told” another attacker is on David Moyes’ priority list heading into the January window.

Speaking to GIVEMESPORT, Jones said: “I was told that actually another forward is one of the things that West Ham are looking at in the January window, and I guess that’s a good sign for fans who think that Moyes isn’t attacking enough.

“But again, then you would have to question what’s going to change in terms of the dynamic he is getting out of the squad.”

Another forward could be a huge boost for Moyes, who has witnessed his side struggle drastically in the final third.

If the Scot is to sign a forward in January though, in order to solve this problem, the player in question will need to be creative, whilst also proving capable of grabbing direct returns themselves.

It’s one thing being a low-scoring side in the league and another being rock bottom when it comes to big chances created, which the Hammers are, having created just 14 big chances across the first half of the season.

It’s a worrying time for the side with these glaring issues dragging them into an unnecessary relegation battle.

Something needs to happen, and a creative forward could just bring that much-needed spark.