West Ham United have confirmed that Lilley Plummer Risks has expanded its partnership to become the club’s Official Sleeve Partner.
The specialist insurance broker will now appear on the sleeve of the men’s and women’s first-team shirts during the 2026/27 season.
West Ham’s announcement said the agreement marks an expansion of the relationship after Lilley Plummer became the club’s Official Insurance Partner last year.
The timing is important.
West Ham have just launched their first New Balance home kit for the new season, with the club pushing a “new chapter” message after relegation to the Championship.
West Ham Add Another Commercial Marker
This is not a football decision, but it still sits inside the wider reset around Nuno Espirito Santo.
West Ham need their commercial operation to remain strong while the club rebuilds for a promotion push. Sleeve sponsorship will not decide whether they return to the Premier League, but it does give the club another sign of sponsor confidence after a difficult year.
West Ham’s partner page says Lilley Plummer became Official Insurance Partner for both first teams in July 2025 before expanding the deal in July 2026.
The sleeve partnership also follows the club’s renewed front-of-shirt arrangement with BOYLE Sports.
Read West Ham has already covered how the BOYLE Sports extension gave West Ham commercial relief after relegation, and this announcement belongs in the same picture.
The new kit launch has also carried symbolic weight.
West Ham’s closer look at the 2026/27 home kit shows the Lilley Plummer Risks branding on the sleeve, with Jarrod Bowen central to the club’s launch imagery.
That matters because West Ham are trying to present stability while the squad changes around Nuno.
A sleeve deal does not replace signings. It does not remove the pressure to build a promotion-level team.
But it does show that the club’s commercial platform has not collapsed with relegation.
For West Ham, that is the point. Every commercial win now needs to support the bigger message: the club still expects to look and act like one that belongs back in the Premier League.
