---
title: "West Ham named 14th most-valuable brand in football"
canonical: "https://readwestham.com/2016/08/23/west-ham-named-14th-valuable-brand-football/"
type: "post"
language: "en-GB"
author: "Michael Oliver"
section: "West Ham News"
published: "2016-08-23T15:12:25Z"
modified: "2016-08-23T15:12:25Z"
---

# West Ham named 14th most-valuable brand in football

West Ham have been named football’s 14th most-valuable brand in 2016, according to [Brand Finance](https://brandirectory.com/league_tables/table/football-50-2016).

The Hammers jump two places from their 16th place standing in 2015, no doubt due to the progress the club has made in the last 12 months both on and off the field.

Notable clubs ranked below the Hammers include Premier League champions Leicester, Champions League runners up Atletico Madrid and Italian rivals AC Milan and Inter Milan.

Brand Finance say that the value of West Ham’s commercial brand has risen from £134M to £181M over the last 12 months, a rise of 35.1%.

Today, West Ham announced a new principle partnership deal with club sponsors Betway, the largest of its kind in club history, and Vice-Chairwoman Karren Brady has said that our brand growth is the reason Betway want to be associated with the club.

“We are delighted to extend our relationship with Betway, signing our biggest-ever commercial deal in the process,” the Vice-Chairman said.

“Our brand has grown faster than any other major [Premier League](https://readpl.com/) club in the past two years, and an equally ambitious, forward-thinking brand like Betway wants to be associated with that success.”